Fractional Chief Brand Officer
Executive Story Leadership for Companies Entering Their Next Chapter
Your company has grown. Has your story grown with it?
A Fractional Chief Brand Officer helps growing companies clarify, strengthen, and evolve the story behind their business; the narrative that guides positioning, leadership communication, and market perception.
Liberated Works Media provides senior brand leadership without the cost of a full-time executive.
Not a marketing manager.
Not a content producer.
A strategic partner responsible for the story your company builds.
What Does a Fractional Chief Brand Officer Do?
A Fractional Chief Brand Officer provides executive-level brand strategy for companies that need leadership around their positioning, narrative, and brand direction.
This role helps when:
- Your company has evolved beyond its original story
- Your market does not fully understand your value
- Leadership needs a clearer point of view
- Growth requires a stronger brand foundation
- The founder is carrying the entire company story
Built For Growing Companies That Need Their Story Ready
This partnership is designed for:
B2B companies scaling into their next chapter
with complex ideas that need clearer market understanding.
Founders and executives
who need a strategic partner to shape and protect their company story.
Leadership teams
that need one narrative guiding important decisions.
Fractional Branded Content CBO™ Partnership
Ongoing brand leadership for companies building what comes next.
As your Fractional Chief Brand Officer, Liberated Works Media develops and maintains the narrative foundation of your company. This includes a monthly executive partnership with Tamara Williams as your Chief Brand Officer.
Exactly What You Receive
- Monthly Brand Strategy Sessions — executive guidance on brand decisions and priorities
- Narrative Leadership — positioning and story direction as your company evolves
- Quarterly Brand Reviews — ensure your story grows alongside the business
- Strategic Moment Support — preparation for launches, partnerships, speaking opportunities, and major company moments
- Executive Brand Counsel — a strategic partner for decisions that shape market perception
What Changes After This Engagement
Your company has a clearer story.
Your leadership team has stronger alignment.
Your brand evolves intentionally instead of reacting to every new opportunity.
You have a strategic partner helping ensure the story matches the business you are becoming.
*Flat rate — $3,000 (USD)/month
QUESTIONS BEFORE YOU BOOK
Q: What does a fractional Chief Brand Officer do?
Q: How much does a fractional CBO cost?
Liberated Works Media’s Fractional Chief Brand Officer partnership starts at $3,000 per month and provides senior brand leadership without the cost of hiring a full-time executive.
Q: What's the difference between a fractional CBO and a fractional CMO?
A fractional CMO owns marketing: demand, channels, campaigns, and pipeline. A fractional CBO owns the story underneath all of it — positioning, messaging, and voice — the single narrative that marketing, sales, and leadership all draw from.
Q: How is this different from hiring an agency?
An agency is typically hired for specific marketing or creative projects. A Fractional Chief Brand Officer serves as an ongoing strategic partner who helps guide the company’s brand direction as it grows.
Q: How does the engagement start?
With a 30-minute conversation about where your story stands and where the business is headed. If the fit is right, month one establishes the narrative baseline and decision standards, and the standing monthly rhythm begins from there. No long-term lock-in required to start.
Lead the business. We’ll steward the story.
While you focus on building the business, we’ll provide the executive brand leadership that keeps your narrative clear, aligned, and ready for every new opportunity.
