Fractional Chief Brand Officer
Executive Brand Strategy for Companies Entering Their Next Chapter
Your company is growing. Your market is changing. Your brand needs to make sense of where you’re going next.
A Fractional Chief Brand Officer gives you senior-level brand strategy and leadership without hiring a full-time executive.
LWM helps you clarify your brand positioning, messaging, story, leadership voice, and brand direction so your company can make stronger decisions as it grows.
What Does a Fractional Chief Brand Officer Do?
A Fractional CBO is an executive-level brand strategy partner who helps leadership make decisions about how the company is positioned, understood, and recognized in the market.
This can be especially valuable when:
- Your company has outgrown its original positioning
- You’re entering a new market or changing direction
- Your leadership team isn’t aligned on the brand
- Your company is difficult to explain clearly
- The founder is still carrying most of the brand strategy
- You need senior brand leadership but aren’t ready for a full-time hire
The role is strategic—not marketing management or content production.
Who Is This For?
Growing companies that need senior brand leadership.
LWM’s Fractional CBO partnership is designed for:
Founders & CEOs
Who need a strategic partner to think through brand decisions and what the company should be known for.
Leadership Teams
Who need clearer positioning, messaging, and alignment around the company’s direction.
Growing Companies
That have evolved beyond their original brand strategy and need their positioning to reflect where the business is going.
Complex Businesses
With ideas, products, or services that are difficult to explain—and need a clearer story for the market.
What We Do as Your Fractional CBO
Executive Brand Strategy
We work with leadership to clarify positioning, brand direction, and the ideas the company should own.
Narrative & Messaging Leadership
We develop and guide the story, messaging, and voice that communicate what the company stands for.
Brand Decision Support
We provide strategic counsel when you’re making decisions that affect how the company is understood in the market.
Leadership & Team Alignment
We help leadership and teams communicate the company’s story consistently, rather than developing their own versions of it.
Strategic Moment Support
We help prepare the brand for important moments such as launches, partnerships, speaking opportunities, market expansion, and major company changes.
What You Receive
Monthly Brand Strategy Sessions
Executive-level guidance on your most important brand questions and decisions.
Narrative Leadership
Ongoing direction for your positioning, story, messaging, and leadership voice.
Quarterly Brand Reviews
A structured review of how your brand is evolving with the business.
Strategic Moment Support
Brand strategy and counsel around important company moments and opportunities.
Executive Brand Counsel
A senior strategic partner you can bring into decisions that affect how the company is understood and positioned.
What Changes
You have a senior brand strategist at the table without adding a full-time executive.
Your leadership team has a clearer understanding of what the company stands for.
Your positioning and messaging become more consistent.
Brand decisions are driven by a strategic perspective.
And you have someone helping ensure the way you present the company reflects the company you’re building.
Your leadership team has stronger alignment.
Your brand evolves intentionally instead of reacting to every new opportunity.
You have a strategic partner helping ensure the story matches the business you are becoming.
*Flat rate — $3,000 (USD)/month
QUESTIONS BEFORE YOU BOOK
Q: What's the difference between a fractional CBO and a fractional CMO?
A Fractional CBO focuses on the brand itself—positioning, differentiation, narrative, messaging, leadership voice, and how the company is understood in the market.
LWM’s Fractional CBO work sits upstream of marketing.
Before asking how to promote the business, we help clarify what the business should be known for.
Q: How is this different from hiring an agency?
An agency is typically brought in to execute specific marketing, creative, or communications work.
A Fractional CBO becomes part of the leadership conversation.
LWM provides ongoing strategic counsel, challenges assumptions, helps make brand decisions, and keeps the company’s positioning and story aligned as the business evolves.
You don’t need another vendor. You need a strategic brand partner.
Q: Who needs a Fractional Chief Brand Officer?
Growing companies that need senior brand leadership but aren’t ready to hire a full-time executive can benefit from a Fractional CBO—especially when the company is changing direction, entering a new market, refining its positioning, or struggling to communicate its value clearly.
Q: How does the engagement start?
We start with a 30-minute Fractional CBO consultation.
We’ll talk about where your company is going, what you’re trying to be known for, where your brand strategy is getting stuck, and what kind of leadership support you need.
If a Fractional CBO partnership makes sense, we’ll define the priorities and scope together.
Q: What does a fractional Chief Brand Officer do?
Q: How much does a fractional CBO cost?
Liberated Works Media’s Fractional Chief Brand Officer partnership starts at $3,000 per month and provides senior brand leadership without the cost of hiring a full-time executive.
Lead the Business. Have a Brand Strategist at the Table.
You focus on building the company. LWM helps make sure your brand strategy, positioning, messaging, and story are strong enough to support where the company is going next.
