About Liberated Works Media
A Chicago Brand Story Studio
The Strongest Brands Don’t Run Campaigns. They Build Worlds.
We help founders and companies figure out what they want to be known for—and build the story that gets them there.
Your business can change faster than the way people understand it.
You may be entering a new market, developing a new offer, building a new category, or simply realizing that the story you’ve been telling no longer says enough.
LWM helps you clarify your brand strategy, positioning, messaging, and story—then determine how that story should show up across your business.
Chicago-based. Working nationally.
OUR VISION
Every Company Has a Story Worth Building.
We believe the best brands know what they want to be known for.
They have a clear point of view, a recognizable voice, and a story people can understand and remember.
Our vision is simple:
Help more companies build the story and a world that people want to follow.
OUR MISSION
Liberated Works Media helps founders and companies develop brand strategy and storytelling that makes their value easier to understand, remember, and recognize.
We combine strategic brand thinking with storytelling and creative development to help companies build brands with something meaningful to say.
Our Approach
Story First. Everything Else Follows.
We don’t start with a campaign.
We don’t start with a content calendar.
We start with a question:
What do you want your company to be known for?
From there, we help clarify the positioning, story, voice, and ideas that can guide the brand forward.
Story first. Strategy always.
What We Do
We help companies build:
- Brand Strategy
- Brand Positioning
- Brand Stories
- Messaging
- Thought Leadership
- Branded Content & Storytelling
- Executive Brand Leadership
Our work can become a stronger brand story, founder narrative, thought leadership platform, content series, documentary, or branded entertainment.
The story comes first. The format follows.
Explore The Three Pathways to Building Your Story: Fractional CBO Consultancy | LWM BrandFusion 360™ | Brand Story-Verse™
Meet the Founder: Tamara Williams (She/Her)
Founder, Chief Executive Officer & Fractional Chief Brand Officer
A strategist who thinks like a storyteller.
Tamara Williams founded Liberated Works Media in 2024 after more than 15 years working across marketing, storytelling, and creative strategy.
As a brand strategist, storyteller, and screenwriter, she brings both strategic and creative thinking to the question many companies struggle to answer:
What should we be known for?
Tamara works directly with founders, executives, and leadership teams to clarify their positioning, develop their brand story, and identify the stories worth telling.
Her approach combines brand strategy, storytelling, and entertainment to help companies communicate ideas people can understand, remember, and follow.
Based in Chicago. Working nationally.
See Her Proven Impact. Proven Results.
👉 Book Your 30-Minute Brand Story Consult With Tamara
More Than a Name: Our Identity Unveiled
At Liberated Works Media, the name isn’t branding. It’s a commitment — to how we work, what we build, and why it matters.
LIBERATED
“Liberated” reflects our belief that strong brands make room for different perspectives, ideas, and ways of seeing the world.
WORKS
“Works” is intentional. Every message, founder narrative, thought leadership, content series, documentary, or branded entertainment should do real work in the world: shift perception, accelerate trust, drive adoption.
MEDIA
“Media” represents the full ecosystem through which a story can travel through many forms: written, visual, audio, experiential, or something that hasn’t been invented yet.
The medium follows the story.
Ready to close the gap between your work and your story?
Why Chicago?
Chicago is home and shaped how we think about stories.
It’s a city shaped by entrepreneurs, creators, businesses, communities, innovators, and people building something new.
That perspective continues to shape every engagement.
Chicago-based.
Nationally focused.
Built for companies entering their next chapter.
Discover Liberated Works Media’s Unique Approach
Story-First, Strategy-Always
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We begin every engagement by listening deeply to your vision, unearthing the emotional core of your brand, and building the narrative that carries it.
Fractional CBO Partnership
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We embed as your strategic brand partner — not a vendor you manage. Monthly check-ins, quarterly recalibrations, and brand advisory mean your story evolves with your business rather than becoming static the moment the engagement ends.
Worldbuilding, Not Campaigns
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Campaigns end. Worlds keep going. We develop your story as an episodic world — with a recognizable point of view, recurring themes, and content that premieres rather than posts — so every piece builds on the last and your audience follows along.
Narrative Architecture
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We build the story system underneath everything you publish, pitch, and present: the frameworks, the messages, and the exact language that make your work impossible to confuse with anyone else’s — before you ever enter the room.
One Story, Every Engagement
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Your website. Your social media. Your pitch and your deck. Your team, and the introduction someone gives on your behalf. Six surfaces, one story — we make sure every one of them carries the same version, in the same voice.
Partnership With Proof
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We measure the work by what changes: introductions that land in one sentence, clients who arrive already convinced, rooms that open before you ask. The story is working when you can hear it coming back to you.
Core Values: The Principles Driving Our Mission
Equity and Inclusion
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We believe stories should reflect the full depth and diversity of the communities they touch. We approach our work with care and intention, honoring lived experiences and ensuring that representation is thoughtful rather than performative. Equity and inclusion are not trends in our work — they are foundational to how we listen, create, and collaborate.
Creativity and Innovation
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We believe creativity is a tool for reimagining what’s possible. Innovation comes from curiosity, experimentation, and a willingness to challenge familiar narratives. Our work embraces new ideas and fresh perspectives, pushing beyond conventional approaches to create stories that feel alive, relevant, and meaningful.
Activation and Advocacy
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We believe storytelling can move people to action. Our work supports ideas, initiatives, and communities that seek to create meaningful change. Advocacy is expressed through thoughtful engagement, intentional messaging, and a commitment to amplifying voices that deserve to be heard.
Impact and Integrity
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We believe meaningful work is grounded in honesty and care. Integrity guides how we collaborate, communicate, and create. We strive to ensure that our work reflects real values and produces impact that is both responsible and lasting.
Safe Space
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We are committed to fostering an inclusive environment grounded in mutual respect, dignity, and equal opportunity for all. Discrimination and racism have no place in our work or our community.
Movement in Motion
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We believe growth is an ongoing process. Every story, idea, and collaboration is part of a larger evolution. We embrace momentum, adaptability, and learning as essential parts of building work that continues to move forward and make a difference.
Quick Answers
Q: Who founded Liberated Works Media?
Q: What does Liberated Works Media do?
LWM helps founders and companies figure out what they want to be known for and build the brand strategy, positioning, messaging, and story that gets them there.
Q: What is a brand story studio?
A brand story studio helps companies develop the story behind their business and determine how that story should guide their brand, messaging, leadership voice, and content.
Q: What is BrandFusion 360™?
BrandFusion 360™ is LWM’s proprietary brand strategy engagement for companies that need to clarify their positioning, story, voice, and strategic foundation.
Q: What is the Brand Story-Verse™?
Brand Story-Verse™ is LWM’s proprietary approach to developing original branded content, storytelling, series, and entertainment around a company’s core brand story.
Q: What is a Fractional Chief Brand Officer?
A Fractional Chief Brand Officer provides senior-level brand strategy and leadership to a company without requiring a full-time C-suite hire.
Q: Is Liberated Works Media a Black-owned business?
Yes. Liberated Works Media is a 100% Black woman-owned brand story studio, founded and led by Tamara Williams in Chicago, accredited by the Better Business Bureau, and serving emerging founders and leaders across the country.