Proven Results
The Work Speaks for Itself.
Why Work With LWM?
Visionary. Storyteller. Strategic Growth Partner.
Imagine a world where every story is told, every voice is heard
Liberated Works Media is a brand story studio in Chicago and helps founders, companies, and leadership teams clarify what they want to be known for and build stories that make their value easier to understand and remember.
The work spans brand strategy, positioning, thought leadership, executive storytelling, branded content, and narrative strategy.
Tamara brings more than 15 years of experience across brand strategy, marketing, storytelling, and creative strategy.
She works directly with founders, executives, and leadership teams to solve the strategic problem underneath the communication problem:
What should this company be known for—and how do we build a story people understand?
That work can take the form of brand strategy, positioning, thought leadership, executive storytelling, branded content, or ongoing brand leadership.
Proven Impact Across Industries
The industries change. The strategic challenge is often the same:
Make the value clear. Make the story stronger. Give people a reason to pay attention.
Our work has included professional services, financial services, media, civic education, and founder-led businesses.
Award-Winning Digital Campaign — Tax & Civic Education
The challenge:
Tax policy is complex, especially during an election cycle. The goal was to help people understand what candidates’ tax proposals could actually mean.
The work:
Tamara helped develop the strategy and storytelling behind an interactive scorecard campaign that combined a custom print piece, mobile-first experience, video, and subscriber engagement.
The result:
The campaign generated 9.9 million impressions and received industry recognition.
Inaugural Impact Report —Professional Services | C-Suite Leadership
The challenge:
A professional services firm needed to tell its impact story for the first time while creating a report that reflected the organization’s leadership and values.
The work:
Tamara led strategy, competitive analysis, distribution planning, executive interviews, and the report’s tone and voice while working directly with the CEO, Chief People Officer, Chief Operating Officer, and Chief Diversity Officer.
Her strategic counsel also contributed to revisions to the firm’s brand style guide and language.
The result:
The impact report established a new platform for communicating the firm’s work, while the resulting brand language changes extended beyond the report itself.
Forbes BrandVoice — National Thought Leadership
The challenge:
Multiple subject-matter experts needed to contribute to a national thought leadership program without producing disconnected pieces of content.
The work:
Tamara developed content themes, story angles, messaging, and interview approaches that helped bring the experts’ ideas forward. She also developed the content audit and linking strategy.
The result:
The work created a more consistent body of thought leadership rather than a collection of unrelated articles.
New Jersey Banker Magazine — Financial Services | Executive Thought Leadership
The challenge:
A senior financial services executive needed to communicate a clear point of view through an industry publication.
The work:
Tamara developed the messaging and structure and served as strategist and ghostwriter, shaping the piece around the executive’s perspective and voice.
The result:
The executive’s point of view was published under their name and positioned within a respected industry publication.
Founder-Led Businesses — Brand Strategy & Messaging
LWM now brings this same strategic approach to founders and growing companies.
One client described the result this way:
“Tamara helped me find the clarity I didn’t know I was missing.”
The client went on to describe their messaging as “clear, consistent, and attracting the clients I’d been looking for.”
See the strategy behind the results.
Explore LWM’s articles and case studies to see how Tamara approaches brand strategy, positioning, narrative, and storytelling in real situations.
Proven Results That Speak Volumes
These results come from projects Tamara led, contributed to, or provided strategic direction for. Each reflects the broader campaign, organization, and execution—not LWM alone.
The numbers
- 9.9M impressions — award-winning campaign work that captured digital attention at national scale.
Tax & Civic Education – Led strategy and storytelling for a campaign that generated 9.9M impressions and received industry recognition.
- 31 high-value meetings — Executive & investor outreach
Narrative and positioning work contributed to 31 high-value meetings with executives and investors.
- 93%+ employee retention — Internal messaging & transparency
Strategic messaging work supported an employee communication initiative associated with 93%+ retention.
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60% engagement lift – Story-led content strategy | 3 months
A story-led content strategy contributed to a 60% increase in engagement over three months.
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30% conference growth – Narrative email campaign
A narrative-led email campaign contributed to 30% growth in conference participation.
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20% membership growth – Campaign storytelling
Campaign storytelling helped create a stronger reason for audiences to join, contributing to 20% membership growth.
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7 industry recognitions – Campaign & content work
Previous campaign and content work received seven industry recognitions.
Featured on Google, Forbes, New Jersey Banker Magazine, and industry outlets. Results reflect the broader projects and teams involved. Tamara’s role varies by engagement, from lead strategist and narrative strategist to content strategist and executive storyteller.
What industries has LWM worked with?
LWM’s previous work includes professional services, financial services, media, civic education, and founder-led businesses.
What kind of work does LWM do?
LWM provides brand strategy, brand positioning, storytelling, thought leadership, executive storytelling, branded content, and Fractional Chief Brand Officer services.
Has Tamara Williams worked with executives?
Yes. Tamara has worked directly with CEOs, C-suite executives, subject-matter experts, founders, and leadership teams on brand strategy, thought leadership, executive communications, and storytelling.
Has Tamara Williams worked on national campaigns?
Yes. Her previous work includes national thought leadership, digital campaigns, and content programs, including work associated with Forbes BrandVoice and nationally recognized campaign work.
Does LWM guarantee specific results?
No. Every business, market, audience, and engagement is different. LWM provides strategic expertise and a clear process, but outcomes depend on many factors beyond the brand strategy itself.
Trusted by leaders who believe story is strategy.
See What LWM Can Build With You
If your business is evolving and you know you need to be known for something different, let’s talk.