Proven Results

The work, in the words of the people who’ve lived it.

 

Why Choose Tamara Williams

Visionary. Storyteller. Strategic Growth Partner.

Founder, Tamara Williams

Imagine a world where every story is told, every voice is heard

I run a brand story studio in Chicago. I work with emerging B2B founders and leaders who’ve done the work — built the thing, earned the track record — but the way they’re coming across doesn’t match what they’ve actually built. I help them fix that.

With 15+ years across brand strategy, narrative development, and fractional leadership, I build the one story every room hears the same way. The results below are what happens when it lands.

Proven Impact Across Industries

The industries change. The method doesn’t. One story, built to hold in whatever room the work lives in — professional services, financial services, national media, civic education, and founder-led businesses.

Award-Winning Digital Campaign — Tax & Civic Education

When election season turns tax policy into noise, most firms publish a whitepaper. This campaign built a scorecard instead — a custom-bound interactive booklet that helped voters follow candidates’ tax proposals and what they’d actually mean, connected to a mobile-first experience, a hype video, and an ongoing subscriber relationship. Print that behaved like digital, policy that read like a story people wanted to keep score of.

Inaugural Impact Report — Professional Services, C-Suite

A firm’s first impact report is a story told once, with no second chance at a first impression. As lead strategist, Tamara built it working directly with the CEO, Chief People Officer, Chief Operating Officer, and Chief Diversity Officer: the strategy, the competitive analysis, the distribution plan inside and out, the interviews, and the tone and voice of the report itself. Her counsel as a subject-matter expert also led to the firm’s brand style guide being revised toward more inclusive language — a change that outlasted the campaign.

Forbes BrandVoice — National Thought Leadership

Getting experts published on a national platform is the easy part. Making every piece carry one recognizable point of view is the work. As lead strategist for a Forbes Content Studio BrandVoice program, Tamara set the content themes, story angles, and key messaging, sat with subject matter experts to pull the stories out of them, and built the content audit and linking strategy that made the pieces work as a body instead of one-offs.

New Jersey Banker Magazine — Financial Services, Ghostwriting

An executive byline is the introduction surface at industry scale: someone else’s masthead, your leader’s voice. Partnering with a Chief Diversity Officer as strategist and ghostwriter, Tamara developed the messaging and structure, then wrote the piece so it sounded like the executive on their best day — published under their name, carrying their authority into rooms across an industry.

Founder, Tamara Williams reviewing ideas on a notepad with a client

Founder-Led Businesses — The LWM Chapter

Today, the same method serves emerging founders and leaders directly. In one client’s words, the messaging is now “clear, consistent, and attracting the clients I’d been looking for.”

Proven Results That Speak Volumes

A track record of turning narrative strategy into outcomes you can count on — across professional services, financial services, media, and civic education

The numbers 

  • 9.9M impressions — award-winning campaign work that captured digital attention at national scale
  • 31 high-value meetings — narratives that opened doors for executives and investors
  • 93%+ employee retention — culture strengthened through clear internal messaging and transparency storytelling
  • 60% engagement lift — in three months, through story-led content strategy
  • 30% conference growth — driven by a narrative email campaign
  • 20% membership surge — from campaign storytelling that gave people a reason to join
  • 7 industry recognitions — including an award-winning digital campaign

Featured on Google, Forbes, New Jersey Banker Magazine, and industry outlets.

What is it like to work with Liberated Works Media?

Every engagement is flat-priced, published, and built in working sessions with founder Tamara Williams. Clients start free with the Brand Story Authority Guide™, move to the $850 Audit for a full reading, then build the story through BrandFusion 360™ or an ongoing monthly partnership.

What results do Liberated Works Media clients see?

Clients report messaging that is clear, consistent, and attracts the clients they had been looking for — one story their whole team can repeat, websites and pitches that finally match, and introductions that land in one sentence in rooms they’re not in.

What industries has Tamara Williams worked in?

Professional services, financial services, national media, civic education, and founder-led businesses. Her strategy work includes an award-winning digital campaign on election tax policy, a firm’s inaugural impact report built directly with the C-suite, a Forbes BrandVoice thought leadership program, and executive bylines in industry publications — the same method now serving emerging founders and leaders.

Has Tamara Williams been published or featured nationally?

Yes. Tamara served as lead strategist for a Forbes Content Studio BrandVoice thought leadership program — setting themes, story angles, and messaging across the body of work — and has strategized and ghostwritten executive articles for industry publications, including New Jersey Banker magazine.

Does Liberated Works Media offer executive ghostwriting?

Yes, within the narrative work. Tamara has ghostwritten executive bylines in partnership with C-suite leaders, developing the messaging and writing pieces that sound like the executive on their best day. Today that craft lives inside BrandFusion 360™ and the Brand Story-Verse™, where your story gets written in your voice.

Who should I introduce to Liberated Works Media?

B2B emerging founders and leaders whose work is better than their recognition: teams that each describe the company differently, leaders entering bigger rooms with a story that reflects the last chapter, and founders preparing for launches or stages where the narrative has to be ready first.

Trusted by leaders who believe story is strategy.

“Before working with Liberated Works Media, I felt stuck in my marketing. I knew I had an amazing and valuable service, but I struggled to find the right words and the right mediums to connect with my ideal clients. Tamara helped me find the clarity I didn't know I was missing. Tamara worked with me step by step to help me identify the language that will best connect with potential clients as well as how to organize the copy on my website and print media.  Every step of the way, Tamara made herself available for video chats to help talk through any questions I had. She is exceedingly generous with her time. Thanks to the support of Liberated Works Media, my messaging is clear, consistent, and is attracting the clients I'd been looking for.”

-Kyren E. Epperson, PhD, LMT, CP, Co-Founder, Culture of Safety, LLC/Jin Sei Ryu Karate-Do Chicago

“Having read several of Tamara's scripts, I can confidently say that she's an impressive, avante-garde artist! Tamara has a poetic style of storytelling that weaves authentic, human experiences with a challenge to the status quo that has the reader gently and deeply reflecting on their own social perspectives.  I couldn't recommend her work more, as a talented thought leader that gives voice to the diverse audience through transformative and provocative dialogue.”

-Lisa Pachence, MCC, ACCC, Executive Life Coach and ICF Mentor Coach

“Tamara is a passionate and collaborative team member that I enjoyed working with, and hope to work with again. Tamara is dependable, thorough, and efficient in her projects. Before diving into a project, she takes time to understand the topic and context so that she can be of value to her team. She takes pride in what she does and that is evident through the work produced!”

-Reese Henderson, PMPReese Henderson, PMP & Senior Project Manager at SalesforceSenior Project Manager at Salesforce

“Tamara is an incredibly gifted storyteller. She intensely researches her topics to dig out both high-level themes and specific nuances, and is able to develop stories of her own as well as offer complete and thoughtful direction to other writers. Tamara has a particular knack for catching details others may overlook, and takes the time to consider a topic from multiple perspectives. She also excels as a leader, setting a tone for robust discussion and deep collaboration rooted in radical inclusion. As someone who has worked closely with Tamara for almost four years, I can attest that she’s a thoughtful colleague, immensely talented, and a truly wonderful person. ”

-Amanda VanLente, Senior Copywriter

“I had the pleasure of working with Tamara and I cannot recommend her enough. She is a passionate, dedicated storyteller with an uncanny ability to bring to life the stories of underrepresented voices. Tamara's expertise in brand strategy and multicultural marketing allows her to bring diverse representation across different creative mediums and platforms. Her down to earth, yet strategic approach would be a value add to any endeavor. I highly recommend having Tamara on your team.”

-Ariane Hunter, Speaker, Author, Career Equity & Work Culture Leader

Ready to turn your brand story into a growth engine?

When you’re ready to move beyond surface‑level messaging and into a space where your truth becomes your greatest asset, Tamara is the partner who will help you get there — with clarity, care, and creative liberation.

Schedule a discovery call today and see how LWM BrandFusion 360™ transforms clarity into measurable impact.