Articles & Case Studies
Brand Strategy, Storytelling & Case Studies
Explore LWM’s thinking on brand strategy, positioning, storytelling, thought leadership, branded content, media, and culture—plus case studies showing how those ideas work in practice.
We look at why some stories get remembered, why some brands become recognizable, and how companies can build narratives people understand and want to follow.
Like the way we think?
This is the thinking behind the work we do with clients—from finding the story underneath the business to building a narrative your market can recognize.
Q: Does Liberated Works Media have case studies?
A: Yes — three published case studies: a professional services firm’s first DEI transparency report built with the C-suite, a B Corp translating its commitments into a public story, and Resurgence, an original survivor-centered narrative podcast demonstrating story-driven advocacy.
Q: Where does Tamara Williams publish her writing?
A: Tamara Williams publishes cultural and strategic essays on Medium, covering storytelling in film, music, sports, and brand culture, and writes The Activists’ Cut, Liberated Works Media’s monthly deep dive on how brands become studios and founders become trusted voices.
Featured Articles
Ideas on Brand Strategy, Storytelling & Culture
LWM’s writing explores the ideas behind the work—from brand storytelling and cultural narratives to film, media, entertainment, and the way stories shape how people see the world.
Medium
Ava DuVernay’s Origin: Power, Hierarchy, and the Politics of Storytelling
An analysis of how storytelling can challenge dominant narratives and change how audiences understand power, identity, and culture.
Medium
Standing Firm on DEI: Why Inclusive Storytelling Matters Now More Than Ever
Why inclusive storytelling is a strategic consideration for brands, organizations, and creators—not simply a communications choice.
Medium
Chicago: A City of Broad Shoulders and Cultural Depth
The city as a masterclass in narrative identity — what Chicago’s identity can teach us about brand narrative, cultural identity, and the power of a story people can recognize and repeat.
Medium
Sinners: Storytelling, Erasure, and Liberation Through Art
What a landmark film reveals about who gets written into stories, who gets left out, and why controlling the narrative matters – and why that’s the real work of art.
Medium
From the Grammys to the Super Bowl: The Season That Proved Story Is the Ultimate Competitive Advantage
What the biggest entertainment moments can teach brands about building a story audiences already know how to follow.
Case Studies
Narrative Podcast Case Study: Resurgence
Resurgence: Building an Original Narrative Podcast Around Purpose
Resurgence is an original survivor-centered fiction podcast created by Tamara Williams and LWM.
The project demonstrates how storytelling, branded entertainment, and narrative strategy can create empathy and engagement around issues that statistics alone cannot communicate.
Professional Services Case Study: Turning a DEI Transparency Report Into a Leadership Story
A professional services firm’s first transparency report required more than collecting information.
Working directly with the C-suite, Tamara helped develop the strategy, narrative, interviews, messaging, and voice that turned the firm’s work into a story stakeholders could understand.
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B Corp Case Study: Turning Social Equity Commitments Into a Public Brand Story
How a B Corp translated its commitments into a clearer public narrative—giving its values a story people could understand, remember, and repeat.
Build your strategic narrative with BrandFusion 360™ →
Why We Publish
The work we do with clients starts with questions:
What should this company be known for?
What story can it own?
What does its audience need to understand?
How can that story become something people remember and follow?
The articles explore those questions through the lens of culture, media, entertainment, and brand strategy.
The case studies show what happens when those ideas are applied to real work.
See Proven Results →
Want to See How LWM Can Help?
If you’re trying to figure out what your company should be known for—or how to turn that idea into a stronger brand story—let’s talk.